For the guy on the go, travel and gear accessories brand Fūl has unveiled a range of accessories — a collaboration with Grammy-nominated DJ and producer Steve Aoki called the “Fūl-Aoki” collection.
Fūl, originally founded by Justin Timberlake in 2004 and now owned by Concept One Accessories, has carved out a space in the travel category with backpacks, belt bags and travel gear inspired by the nomadic life of a musician but curated for anyone with an active lifestyle.
“Steve and I had been talking about doing something together for Fūl over the past couple of years,” said Sam Hafif, chief executive officer of the accessories brand. “Travel is such a big part of his life. No one I know travels as extensively as he does, so his vision for the product and how it should function comes from a unique personal experience.”
The line takes a cue from the streetwear scene and Aoki’s personal style, and splits into two distinct directions. The first is the “street” collection which is comprised of five backpacks and one waist pack, and features caribiners for headphones, multiple pockets for cables, thick padded laptop sleeves, and ergonomic shoulder straps. “For the Street collection, we looked at some of the key looks currently on the runway…Heron Preston, Kith and Balenciaga, were some of the influences.” Aoki said. The “street” range will be sold in Footaction and better sneaker stores nationally.
The second is the “artist” collection, a two-bag system, a four-way spinning carry-on, and an attachable backpack designed specifically for Aoki’s lifestyle. Pieces have the capacity to hold three MacBooks, headphones, cables and clothing. The “artist” assortment will be limited-edition and will be exclusively sold on ful.com and Aoki’s web shop.
“I spend almost all of my time traveling the world,” Aoki commented. He is currently on tour overseas and launches his “Neon Future” comic book at the end of March.
“So, I understand the need for functionality but wanting to look fashion-forward while doing so,” he added. The musician’s range comes in three-color variations: silver, black and bronze, “giving a futuristic feel,” he said.
Prices range from $79.99 to $119.99 for the backpacks, and $39.99 for the waist packs. The collection launches in August.