The Tie Bar wanted to test out a more premium product, so it partnered with Vitale Barberis, the Italian mill, on a line of seven ties and two bowties constructed with fabrics sourced from the mill.
“The Tie Bar has always taken pride in bringing our customer a premium quality product at an unbeatable value,” says Allyson Lewis, chief executive officer of The Tie Bar. “Our customer has been asking for a higher-end offering for years, but it was important for us to find the right partner to maximize the value for our customer.”
The line features premium Italian wool fabrics that retail for $35. The Tie Bar’s typical pricing for ties is $19. It includes windowpane patterns coming in trending colors for fall. The line was meant to complement The Tie Bar’s collection of dress shirts and pants. It’s available at The Tie Bar’s six permanent stores and its e-commerce site.
The Tie Bar has also expanded its distribution strategy and signed a deal with Destination Hotels. Its products — ties, bow ties, pocket squares, belts and socks — will be available to purchase at six Destination Hotels in the U.S. The capsule includes a custom tie and bow tie designed exclusively for the hotel and its location. Guests who book a wedding at the property will also have access to personalized consultations with The Tie Bar’s wedding concierge.
“Men wearing a tie for life’s most important moments has always gone hand in hand,” said Lewis. “We couldn’t be more thrilled to launch The Tie Bar collections with Destination Hotels, which are both incredible vacation getaways and extraordinary places to celebrate the milestones of life. Each set was created for them to reflect both each hotel’s region and to be a genuine style representation of that destination.”