The Council of Fashion Designers of America’s Retail Lab is changing over again and this time, the space is devoted to Title of Work.
Led by designer and artists Jonathan Meizler, Title of Work’s shop will remain in the space for three months and will feature several installations and special events during its run.
“I am excited to share my vision in a three-dimensional environment from an artistic and social perspective,” said Meizler. “I want people to come to the space and let their guard down and experience what a lot of people are feeling and thinking at the moment.”
The location will house Title of Work’s spring “Dirty Words” collection, comprised of men’s accessories that are intended to “explore the shock, anger, thought and humor of emotionally and socially charged words,” according to the company. Title of Work offers neckwear, pocket squares, scarves and an array of jewelry.
The merchandise, which will be displayed in portfolio cases, will change every three weeks and there will be a customization desk that will allows shoppers to personalize jewelry and neckwear.
The “Dirty Words” collection tapped photographers Michael Beauplet, Jorge Perez Ortiz, Clemens Kois, and Brooke Didonato who interpreted specific ‘dirty words’ for the brand’s official marketing campaign that will run as Wild postings around the city as well as on digital and social channels.
For the interior of the shop, Meizler worked with creative branding agency, Ro New York, to create an oversize two-dimensional red dot that represents Title of Work’s logo.
In addition to the collection, Meizler also created a sensory “cell,” an art installation that will open up to the public on Feb. 1. Among the special events slated for the space is a casino night event in conjunction with Cadillac, CFDA and Assouline to celebrate the opening of New York Fashion Week: Men’s on Feb. 5, a ping-pong face-off on March 1 and a live drawing class with illustrator Richard Haines on March 18.
Retail Lab is located within Cadillac House at 330 Hudson Street in New York and will be open through March 30. A percentage of proceeds earned during the activation will be donated to the ACLU.