By  on January 8, 2020

The year 2019 ended with the debut of three colossal sneaker collaborations: Dior x Jordan, Prada x Adidas and Puma and Balmain. But despite the hype surrounding these launches, could the days of the marquee sneaker collaboration be running their course?

Puma and Balmain launched first, debuting a campaign featuring Balmain designer Olivier Rousteing and Puma ambassador Cara Delevingne, with a collection that launched on Nov. 21. Prada and Adidas followed, revealing a co-branded limited-edition Superstar model sneaker and bowling bag on Dec. 4. Finally, Dior teased its collaboration sneaker with Jordan Brand at its pre-fall 2020 show in December, and the sneaker will launch in April, with more to follow.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers