While the demand for sneakers continues to increase, it’s no longer enough to sell them in a run-of-the-mill retail environment.
Larger chains including Foot Locker, which closed 24 U.S. stores in 2017, and Shiekh Shoes, a West Coast retailer with 120 stores that filed for bankruptcy in November, must adapt to a changing consumer who wants to buy special product in a thoughtful space and is inundated with alternative ways to purchase shoes — whether that’s an e-commerce site, specialty boutique, resale app, or a festival and marketplace like ComplexCon or Sneaker Con.
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee