Some 800,000 packs of cards will be placed in Comfort Flex Fit boxer briefs.

The collection will be centered around tailored clothing but will include two pieces of complementary sportswear as well.

David Thörewik of H&M’s Weekday division, has been named chief executive officer.

The brand will highlight its hero products from the past seven decades including the button-down shirt.

The brand will now operate under a new business entity named Frère that will be led by creative director Davidson Petit-Frère.

The brand uses a proprietary algorithm to create custom products.

Made-to-measure sales are outpacing off-the-rack.

This brings the number of licenses to 12.

Called Kane 11, the direct-to-consumer site will launch on Nov. 11.

The collection will hit stores this holiday.

Mariano and Walter De Matteis, the twin brothers behind the line, discussed their goals for the new collection.

The brand has become the team’s official provider of pre-game formal attire.

The London brand has signed a licensing agreement with Delta Galil to produce men’s underwear, loungewear and thermal wear.

Stylebureau.com will offer shirts and ties from Arrow, Van Heusen and Eagle.

The boxer is meant to offer a more streamlined silhouette that prevents chaffing, bulk and unnecessary movement.