The men’s brand is focusing on volume-producing updated basics as well as a new technically skewed line designed for comfort.
The Swedish men’s underwear brand has plans to launch a subscription service and expand its offering and international presence.
The designer had started the Arnold Brant label and had also worked for Nordstrom.
The Swiss-based label will display a collection that emphasizes its heritage, but pushes beyond the ski slopes.
The $4.5 million infusion led by Harbert Venture Partners will fund the company’s planned brick-and-mortar expansion.