B.U.M. Equipment is expanding its reach.
The brand has signed a licensing deal with Vandale Industries for men’s loungewear and sleepwear starting with the fall 2019 season.
This brings the number of licenses for the young men’s and juniors brand to 12.
Stephen Wayne, chairman of B.U.M. Equipment LLC, who has owned the trademark since 1997, said: “The signing of Vandales will be a great addition to our product assortment offered in the U.S. market. It gives us another 10 to 15 additional sku’s [stockkeeping units] in the men’s area, which we relaunched last back-to-school with Urban Outfitters.”
Wayne, who acquired the trademark out of bankruptcy court 21 years ago, relaunched in 2017 on B.U.M.’s 30th anniversary. In its heyday in the early- to mid-2000s, it had some 35 licenses and sales of around $3 billion
Founded in 1986 as a street fashion brand, B.U.M. rode the popularity of that trend until 1996 when its then-owner, Chauvin International Ltd., saw a sales decline, which contributed to financial difficulties for the brand and a bankruptcy filing in 1996.
Wayne said he continues to seek additional licenses for the U.S. and overseas.
Vandale was established in 1982 as a women’s intimate apparel company and holds the license for Vince Camuto in men’s and Jessica Simpson, Izod and Lucky Brand in women’s.