Happy Socks has partnered with streetwear brand Billionaire Boys Club to create a line of unisex socks and men’s underwear that will be available this week at both brands’ stores and e-commerce sites.
The sock line includes three styles with Billionaire Boys Club’s signature patterns — Starfield, Diamond and Dollar and Classic Helmet — designed by Japanese artist Sk8thing. The socks will be sold for $14 a pair or for $40 in an exclusive box set.
The underwear collection features men’s briefs and boxer briefs and will come in three patterns. They will also be sold either separately, for $30, or in a combo-box pack of three briefs or three boxer briefs for $80.