The British Fashion Council bookended the final day of New York Fashion Week: Men’s by holding both a breakfast and a cocktail party hosted by Dylan Jones, the group’s chair and British GQ editor in chief.
The day began with a breakfast at Huntsman, the bespoke tailor, which this year is celebrating its 100th year at 11 Savile Row. The brand, which was founded in 1849, has had a studio on 57th Street in New York for more than two years and company executives revealed that the American market represents 55 percent of the overall business with more than 350 clients added last year alone.
Ed Turco, Huntsman’s U.S. director, talked about a few of the brand’s initiatives at the breakfast, including its push into women’s wear this year. The plan is to have the company’s head women’s tailor visit the U.S. four times a year to meet and measure customers, the company said.
Other initiatives include the launch of a service where customers who have inherited a suit or jacket can visit the studio for an appraisal with a Huntsman tailor to refit and reimagine the garment. The service will launch on Father’s Day, June 16, and will be free for up to three hours of work.
Additionally, Huntsman has partnered with the London College of Fashion where students are given unclaimed suits and excess fabric for them to create new garments.
Both of these initiatives “show the inherent sustainability of bespoke tailoring,” a spokesman said.
In addition, to celebrate its centennial at 11 Savile Row, Huntsman will shortly introduce a program called Bespoke 100 that will offer custom suits for 3,500 pounds — most retail for 6,000 pounds — that will also be produced 30 percent faster.
The British Fashion Council and Jones ended the day with a cocktail party at the Times Square Edition hotel to celebrate British creative talent in New York. Guests were expected to include former Saks president Marigay McKee and Esquire’s fashion director Nick Sullivan, among others.