Clear Weather has teamed with Barneys New York.
The sneaker brand, which was introduced in 2015 by brothers and former Supra designers Josh and Brandon Brubaker, has designed an exclusive men’s collection for the specialty store. The assortment includes a sneaker modeled after a combat boot, a mid-top sneaker with a fringe overlay and a slip-on that can transform into a lace-up mid-top. The line is available at select Barneys locations and on barneys.com. The limited-edition shoes — only 100 were produced for each style — are made from suede and retail from $130 to $200.
The brothers created the brand, whose logo and name was derived from a Native American pictograph that translates to “clear weather,” to offer an alternative to the larger sneaker brands on the market.
“We wanted to kind of give a unique product that was familiar but at the same time it was affordable,” Josh said. “We wanted it to be design driven and offer great materials. We felt like a lot of the larger brands were being too greedy with the margins.”
The brothers are working directly with a factory and produce men’s and women’s shoes, although outside of sizing and a few colorways both collections are the same.
“I think the sneaker game is very strong for women and more and more women are starting to wear different kinds of sneakers,” Josh said. “I believe in a unisex program and we haven’t designed a women’s specific silhouette, but it’s definitely coming down the road.”
Josh told WWD the brand is also developing a runner style for spring 2017, releasing a new style next month and recently introduced a collection of T-shirts and jackets.
Clear Weather is one of the many lifestyle sneaker brands emerging — Filling Pieces, The Greats and Native are other examples — that push an independently owned brand ethos. Josh believes this messaging is becoming important for sneaker fans.
“As people get older they are looking for something new. They want to support brands that are standing for something and tell that story,” he said.