Combatant Gentlemen, which bills itself as a “fashion tech” men’s wear brand, will debut a new line of Italian suits created in partnership with Alberto Caruso as part of its fall launch at select Bloomingdale’s locations.
Called Summit Italy, the capsule includes six suits and two blazers that will be exclusive to the department store for one week beginning Oct. 13 before being added to the Combatant Gentlemen web site.
“As a young brand, we’re always looking to work with amazing partners, particularly in the off-line space,” said Vishaal Melwani, chief executive officer, creative director and cofounder of Combatant Gentlemen. “We’re excited to collaborate with Bloomingdale’s in this capacity and celebrate further with the release of Summit Italy, a project we’ve poured our hearts into. Partnerships like these give us the insight we need to better assist our customers and grow as a company altogether. At the same time, it can bring new and exciting perspectives that make upscale stores more approachable to Millennial shoppers.”
In addition to Summit Italy, Combatant Gentlemen’s line of suits, outerwear, shirts and accessories will be available in four Bloomingdale’s locations this fall. The stores will also install shops with touch screens so customers can design made-to-measure suits and interact with tailors from the brand directly from the sales floor.
“Bloomingdale’s allows companies like ours to express their unique identities and that’s extremely important for us as an immersive brand,” said Kevin Campos, chief retail officer of Combatant Gentlemen. “We’re not in the business of simply selling articles of clothing. Our goal is to help Millennial men get where they need to go, and we feel lucky that Bloomingdale’s embraces that same philosophy.”
Sharon Wax, senior vice president of concessions, new business development and designer ready-to-wear for Bloomingdale’s, said the partnership with Combatant Gentlemen “appeals to our Millennial customer who is looking for quality products with a modern sensibility at a fantastic price point. Touch screen displays allowing customers to design personalized suiting and interact with tailors adds an experiential element, something Bloomingdale’s continually seeks to offer our shoppers.”
In the past year, Combatant Gentlemen has launched its own app and opened its first brick-and-mortar store in Santa Monica, Calif. Suits retail for around $240, shirts are $30 to $40, dress pants are $30 and knitwear is around $50. Made-to-measure suits are $450. The Summit collection will sell for $360 for suits and $240 for blazers.
The brand was founded in 2012 as an affordable, vertical men’s brand. It has attracted investment from Tony Hsieh, ceo of Zappos, and Brian Spaly, ceo of Trunk Club.