David Donahue has been selected as the official outfitter of NBC’s “Sunday Night Football” and “Thursday Night Football.”
Under the terms of the deal, which started this week, commentators including Bob Costas, Al Michaels, Cris Collinsworth, Mike Tirico, Dan Patrick, Mike Florio, Rodney Harrison and Tony Dungy will be outfitted in the David Donahue collection for a select number of games and programs over the course of the 2016 and 2017 seasons. These will include 19 nights of “Sunday Night Football” and “Football Night in America,” which leads into that highly rated show; nine primetime “Thursday Night Football” games, one 2016 Wild Card Playoff game in January and one 2016 Divisional Playoff game in January.
The brand’s clothing will also be featured in the 2018 Super Bowl in Minneapolis.
“The opportunity to work with NBC Sports provides us a unique vehicle to highlight the continued evolution and remarkable growth of our brand,” said Rob Donohue, chief executive officer of David Donahue. “Over the past several years, we have worked hard at building out a complete lifestyle offering and to be able to showcase our breadth of products to the ‘Sunday Night Football’ and ‘Football Night in America’ audiences creates increased visibility for our brand.”
“We are excited to work closely with a dynamic brand like David Donahue,” said Princell Hair, NBC Sports Group’s senior vice president of news and talent. “With the help of our stylist, Amy Acton, our unmatched broadcast team will continue to be one of the best dressed on television.”