Detail Provisions Co. has acquired Foot Cardigan, a sockwear brand and subscription service.
Foot Cardigan, founded in 2012 by Bryan DeLuca, is sold in more than 75 countries and has done licensed products for Paramount Pictures, 20th Century Fox and Procter & Gamble. DeLuca will still be involved with the company.
“We were growing and knew we needed to find the right partner, someone who saw the vision of Foot Cardigan and could add strategic value in addition to capital. We found that partner in DPC,” said DeLuca. “Their expertise in our category and passion for our brand are a natural fit for where we want to go.”
This is the second acquisition for DPC, a Dallas-based holding company, which also purchased Hook & Albert, a men’s accessories line, earlier this year.
“This acquisition fits in the Detail Provisions Co. investment strategy of supporting emerging, authentic, high-quality accessories companies,” said Paul Song, partner of DPC. “We believe that Foot Cardigan is positioned for incredible growth in the future and DPC is committed to supporting what has been built over the past five years.”
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