The first Dirk Bikkembergs fragrance will hit stores globally on June 15.
Simply called Dirk, the scent is produced under a licensing agreement between Zeis Excelsa, which owns the men’s brand, and Perfume Holding, based in Parma, Italy.
The launch will be supported by an online media campaign connected to the Bikkembergs European Futsal Tournament Championship, which will end in Milan in September.
Prices range from 30 euros, or $33.96 at current exchange, for the 30-ml. eau de toilette, to 61 euros, or $69.06, for the 100-ml. version.