By  on October 17, 2018

DKNY is diving into the lucrative men’s underwear market.

The brand, which is owned by G-III Apparel Group, has signed a license with H. Best Ltd. to develop men’s underwear and loungewear. The collection, which will hit better department and specialty stores for the holiday, will include cotton briefs, boxer briefs, crewneck tees and V-neck tees.

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