By  on February 15, 2019

The founding family’s control at Eton is coming to an end.

On Friday, the upscale Swedish shirt brand said David Thörewik, currently managing director at Weekday, a brand owned by H&M, has been named chief executive officer. He will succeed Hans Davidson, the grandson of the founders, who has served as the company’s ceo since 1989. Davidson will continue to serve as a senior adviser to the company for at least the next two years to help with a smooth transition and “ensure Eton’s core values and culture remain,” a spokeswoman said.

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