By  on February 7, 2019

Gant is gearing up to celebrate its 70th anniversary, but the festivities will be centered around its strongest markets in Europe and Asia rather than where it all started: Connecticut.

The brand traces its roots to 1949 when Bernard Gantmacher, an immigrant from the Netherlands, and his two sons, Marty and Elliot, opened a shirt factory in New Haven, Conn., and began selling a button-down shirt to the broader American market. It was embraced early on by the Ivy League students at the East Coast universities and soon became a key part of the preppy uniform.

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