Indochino, the Canada men’s made-to-measure clothing brand, is raising the ante.
The company is now committing to deliver all orders within three weeks, down from the current four weeks. The company is working closely with its strategic partner, China’s Dayang Group, one of the largest suit manufacturers in the world, to cut down on production time. Indochino has also partnered with a new shipping and logistics provider, which has further reduced delivery time.
“Indochino’s goal is to make great fitting, personalized clothing the de facto choice for men across North America and achieving a three-week delivery timeframe marks a major milestone in this bold endeavor,” said chief executive officer Drew Green. “This is the result of months of hard work from my team and our partners across the world and is just the beginning of our plans to reduce the delivery time as we continuously strive to find innovative new ways to provide our customers with a world-class experience, from start to finish.”
Additionally, the company said it plans to open as many as 18 new showrooms in 2018 where customers can visit and place orders in retail settings. On Dec. 14, Indochino will open its 19th showroom at Mall of America in Bloomington, Minn., its ninth to open this year. New locations for next year are expected to include Atlanta; Austin, Tex.; Nashville, and San Jose, Calif., as well as additional units in large, existing markets such as New York and Los Angeles.
Earlier this fall, the company partnered with Postmedia, a Canadian media company that represents more than 200 newspaper brands across Canada. Under the terms of the deal, Postmedia has committed to invest more than 40 million Canadian dollars of media money in the brand over the next five years.