Indochino, a made-to-measure men’s wear brand, has hired Michael Mayes as its first creative director.
Mayes will be responsible for shaping the creative vision, brand voice and content strategy for the company and will work closely with Peter Housley, chief marketing officer. He will work on global campaigns and develop a marketing platform across both the company’s e-commerce and retail channels.
Mayes started his career working for several Toronto ad agencies including DDB, MacLaren McCann and Taxi, where he created campaigns for Mini Cooper, WestJet, Williams Sonoma, Nike and others. In 2007, he was named creative director of Taxi’s Vancouver office where he worked on companies such as the Vancouver Aquarium and Crofton House School.
“As we continue to grow our North American presence exponentially and expand to global markets, our brand needs to be equally dynamic and disruptive, so we’re thrilled to have someone of Michael’s caliber joining the team,” said Drew Green, Indochino’s chief executive officer.
“Michael’s experience working with global, national and local brands, plus his ability to lead diversely talented creative teams is invaluable to us,” Housley added. “His passion for marketing with style and insight makes him the ideal candidate to help us to fuel a global suit revolution.”
Mayes’ appointment is the latest in a string of hires at the Vancouver-based company including Green and vice president of technology Clay Haeber. Indochino plans to open 10 showrooms this year as it works toward its goal to open 150 retail stores around the world and deliver 1 million made-to-measure suits a year by 2020. It operates showrooms in Toronto, Vancouver, New York, San Francisco, Philadelphia, Beverly Hills and Boston.