J.C. Penney is building a bit of a fiefdom with Michael Strahan. The Texas-based department store is extending its product offering with the popular athlete-turned-media personality by introducing shoes for fall.
Collection by Michael Strahan footwear is launching in over 200 J.C. Penney stores and online this week. It is also featured on the cover of its fall mailer.
Last fall, Penney’s introduced a line of suit separates and furnishings under the Collection by Michael Strahan banner, and last May, it extended the line into ath-leisure with MSX by Michael Strahan.
The footwear line is intended to appeal to fans of both the tailored clothing and sportswear, but is more heavily skewed to dress styles.
“It covers everything from ath-leisure to dress looks,” said Jodie Johnson, senior vice president for intimates, footwear, handbags and fashion accessories for Penney’s. “And it’s additive to the floor. It doesn’t compete with anything else in our assortment. It will help the customer who wants a Strahan suit complete the look.”
She said Strahan was “incredibly involved” in creating the 17 styles that are being offered. And like the other products bearing his name, the Strahan shoes will be moderately priced at $49.99 to $69.99 out-the-door, she said.
“Launching a shoe line with J.C. Penney is the perfect complement to my suit collection,” Strahan said. “I wear a suit almost every day and it’s important to have comfortable, stylish shoes to finish my look. Collection by Michael Strahan shoes are both stylish and affordable and are designed to be a staple in the modern man’s closet.”
The shoes will be merchandised in the footwear department, which is a self-service model, Johnson said.
She attributed the success of the Strahan merchandise to his popularity among consumers. “The product connects with consumers, and so does Michael’s great style and sensibility. He’s highly respected as an athlete and TV personality and the product aligns with what the consumer wants.”
Although there are no plans for adding other categories under the Strahan name at this time, Johnson said never say never. “We have a lot of product categories left when you look at the top to bottom men’s category,” she said.