A J. Hilburn Studio.

J.Hilburn, a Dallas-based direct seller of made-to-measure men’s wear, has named Dave DeFeo chief executive officer. He succeeds Andy Janowski, who had held the position since April 2018 and who will now return to his role as chairman of the company’s board of directors.

DeFeo was most recently a consultant with Kyranmatt LLC. Before that, he was ceo of the Worth Collection, a women’s direct-to-consumer business, a role he had held for more than a decade until leaving in 2017. Prior to Worth, he was president and chief operating officer of The Longaberger Company, president of Doncaster and held leadership roles at Milliken & Company.

“It’s been an investment year focusing on the strategic vision of the company, assembling a world-class leadership team, and positioning the company for aggressive growth,” said Janowski. “With that said, the time is now to hand over those reins to someone who is incredibly additive to our amazing team. Dave is a passionate and proven leader and you’d be hard pressed to find anyone in the business with more experience in the direct sales of luxury apparel.”

DeFeo will work with chief operating officer Joe Dixon, chief creative officer Simon Kneen and vice president of marketing Casey Shilling.

“J.Hilburn is a modern-day direct sales business with tremendous upside and I’m thrilled to join this dynamic, leadership team to grow the company,” said DeFeo. “I’m passionate about the vision that Andy has set for the company, the personal stylist network, product development and the commitment to marketing and technology. I look forward to contributing to the organization, to scale it and maintain its position as the leading lifestyle brand for custom-made men’s clothing.”

J.Hilburn employs nearly 2,000 personal stylists across all 50 states and operates four showrooms.