A J. Hilburn Studio.

J. Hilburn is taking the plunge into retail.

The Dallas-based custom men’s brand, will open its first brick-and-mortar store in its home city in Inwood Village later this month. Called the J. Hilburn Studio, the 1,300-square-foot will employ a team of trained personal stylists to help customers to browse the brand’s offering and get fitted for a custom wardrobe.

“Dallas is a natural choice for our first retail space,” said cofounder and chief executive officer Veeral Rathod. “This is our hometown and one of the most important cities in men’s wear.”

The space is designed to have a true men’s wear aesthetic and includes herringbone flooring and charcoal flannel fabric walls.

The assortment includes both custom and ready-to-wear offerings for workday and weekend as well as a collection of formalwear and accessories.

For the custom offering, shirts will be delivered within two to three weeks and suits will be ready in around four to six weeks, according to the company. The ready-to-wear pieces can be picked up the next day.

“We wanted a space that feels like the future of custom clothing,” said Rathod. “We took inspiration from art galleries and luxury car dealerships to create a space that puts the customer at the center of the shopping process.”

The J. Hilburn Studio will open to the public on Nov. 16. It will serve as a testing ground for other potential retail locations in the future.

The company was founded in 2007.

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