Jack Rogers is adding men's shoes for spring.

Jack Rogers, a women’s footwear brand for more than 50 years, is jumping into the men’s business.

The label, which was favored by Jackie Kennedy and other style-setters over the years, will introduce 13 men’s styles beginning in February.

“Jack Rogers is a lifestyle brand. As such, it naturally lends itself to both women and men,” said Clare Schultheis, chief executive officer and creative director of Jack Rogers. “Given the rapid growth the brand is experiencing, including expanding internationally, we felt it was the right time to launch our men’s line.”

The men’s sandals and loafers will feature leather whipstitching, a signature for the brand, and include vibrant colors and bold patterns such as plaid and seersucker. They will also include embroidered logos and outsoles that are proprietary to the brand and will have an island-inspired design.

Prices range from $148 to $168 for drivers and $178 for slip-ons. Sandals and slides will retail for $128.

Jack Rogers also offers shoes for children in addition to accessories for women.

The men’s line will be available for sale on the company’s Web site and at its retail stores in New York City, East Hampton, N.Y., and Atlanta as well as at Nordstrom, Belk, Dillard’s and other retailers.

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