Kenneth Cole Productions and Randa have expanded their relationship, adding four years to their licensing deal and including a number of other product categories to the mix. The deal, which had previously covered small leather goods, wallets, slippers, headwear, gloves, scarves, handkerchief sets and travel accessories, will include men’s belts, jewelry and suspenders, as well.
Under the terms of the new license, Randa will manufacture, market and distribute Kenneth Cole men’s accessories in the U.S. and Canada, offering a “unified and elevated presentation at point-of-sale,” according to Kenneth Cole Productions.
“We look forward to building upon our strong relationship with Randa,” said Marc Schneider, Kenneth Cole’s chief executive officer. “Based on the excellent performance of our men’s accessory business to date, we are pleased to extend our agreement and expand our relationship. This partnership supports our strategic global initiatives and we are confident that Randa will continue to contribute to our growth in this important category.”
David J. Katz, Randa’s executive vice president and chief marketing officer, said the company has been a partner with Kenneth Cole for two decades and “we are excited to increase our engagement and investment in the brand. Our companies align on great product and like-minded talent. Most importantly, we align on a strong commitment to social good.