Knot Standard is partnering with the New York City Football Club to become the soccer team’s official provider of pre-game formal attire.
Starting on Sept. 8, prior to NYCFC’s home match against D.C. United, players and coaches will arrive at Yankee Stadium wearing custom suits, manufactured and tailored by the New York-based custom men’s wear brand.
John Ballay, chief executive officer and cofounder of Knot Standard, said, “There is a close connection between sports and fashion, especially in New York, and having NYCFC in our own backyard is the perfect opportunity to showcase soccer and style together.”
Knot Standard worked with the team’s players and coaches on measurements and fabric selections that are customized but at the same time pay homage to the NYCFC colors and badges.
Ballay said, “The biggest and most compelling aspect of this partnership is that fans will get to see New York City Football Club players and coaches arrive to every home game wearing custom suits from Knot Standard.”
For home games, a lightweight navy wool suit, paired with a crisp white shirt and white pocket square, will have the NYCFC logo and player signature embroidered on the interior. The jacket will feature a light blue lining with orange highlights and the three cuff buttons are sewn in the blue, white and orange.
Knot Standard is also providing the team with some more-relaxed options to wear while traveling, including a white pique jersey polo, beige chinos and a waterproof navy trenchcoat.
“I know the players are looking forward to wearing the custom suits,” said Claudio Reyna, director of football operations at NYCFC. “Many of our players enjoy fashion, and this partnership with a New York-based company celebrates the intersection of sports and culture.”
In addition to outfitting the players and coaches, Knot Standard will serve as the official sponsor of the NYCFC Speaker Series, which will include panel discussions and Q&As with sports industry leaders. Knot Standard will also host VIP clients at NYCFC home matches in New York.
In April, Knot Standard received a minority investment from Provenance, a growth equity investment firm based in Los Angeles. In 2015, the brand received a similar investment from Traub Associates.