Knot Standard, a custom men’s brand, has inked a deal to dress the staff at Spring Place.
The New York-based company has designed the uniforms for the collaborative workspace and members-only clubs in Los Angeles and New York. Knot Standard worked with the employees to get their measurements, fabric choices and personalized options. The staff will be provided with solid blue or navy suits made from either a lightweight wool cloth or a linen, wool and silk blend.
“Partnerships have been an important part of our strategy for growth since the beginning,” said John Ballay, chief executive officer and cofounder of Knot Standard. “We’re constantly seeking collaboration opportunities with like-minded brands to expand our reach at a local and national level. Spring Place and Knot Standard align on so many levels, and we’re proud to be a part of the Spring Place community.”
Bryan Woody, general manager of Spring Place New York and Beverly Hills, said Knot Standard “embodies our classic, elevated aesthetic. “Like Spring Place, Knot Standard is a customer-driven brand that is constantly evolving and innovating to meet clients’ needs. Our uniform speaks volumes to who we are as a company, and we value a partner like Knot Standard that shares the same values.”
Founded in 2010, Knot Standard currently operates 10 showrooms across the country. Since its launch, it has received investments from Traub Associates as well as Provenance, a growth equity fund based in Los Angeles.