Ledbury, a Richmond, Va.-based shirtmaker, has made its first acquisition, buying Creery Custom Shirts to provide bespoke services to its offerings. Terms were not disclosed.
“From the very beginning, our goal has been to be more than just designers and marketers of clothing. We have always wanted to become makers,” said Paul Trible, Ledbury’s cofounder and chief executive officer. “That’s why we worked alongside a master tailor in London before starting Ledbury, and that’s what led us to the purchase of Creery and the development of our own Richmond workshop.”
Ledbury tailors will create an individual pattern for clients, who will go for two fittings before the shirt is made at the company’s workshop. Customers can choose from among the fabrics offered by Ledbury’s roster of European mills.
The current three-person staff of Creery, which is also based in Richmond, will join the Ledbury team, and additional hires will be made as needed to expand production, the company said.
“We are fortunate to work with the talented legacy of craftsmanship available right here in Richmond, and we plan to learn from and grow this tradition,” said Trible.
The bespoke shirts, which will retail starting at $300 and require two to three weeks to produce, will be only available in Richmond. The service will be available in Creery’s current facility until Ledbury’s workshop is completed in September.
In addition, the Richmond workshop will make a line of ready-to-wear shirts under the moniker of The Commonwealth Collection that will be sold online.