Mats Klingberg, founder of the niche London men’s boutique Trunk Clothiers, was never going to beat a traditional path when it came to picking a fragrance that would reflect the store’s mission of offering an unfussy, luxe wardrobe to men on the move. His small store in Marylebone carries items including handmade belts from Japan’s KITS; T-shirts from James Perse; jackets from Boglioli, and Aspesi outerwear.
This story first appeared in the March 23, 2016 issue of WWD. Subscribe Today.
And it was that sense of discovery and global exploration that he hoped to capture in his fragrances, aiming for them to have a whiff of the old-fashioned gentleman adventurer. So he asked the Argentinian artisanal house Fueguia 1833 Patagonia Laboratorio de Perfumes for help. Fueguia 1833, which uses botanical ingredients native to South America, created two unisex fragrances: Linnaeus, named for the 18th-century Swedish botanist Carl Linnaeus, and Endeavour, after the ship HMS Endeavour commanded by Lt. James Cook, who was on his first voyage of exploration in the late 1700s.
Of the latter, Klingberg said he was looking for something that smelled woody, “like a ship’s trunk.”
Both fragrances retail for 60 pounds, or $85, and are sold exclusively at Trunk and Trunkclothiers.com.