Matthew Congdon Mack Weldon

Mack Weldon has tapped Matthew Congdon as creative director, a newly created position.

Congdon, who most recently served as vice president of men’s design at Calvin Klein Underwear, will help build on Mack Weldon’s men’s wear assortment and continue to focus on innovation.

“When I was at Calvin, Mack Weldon was high on my radar,” said Congdon. “I’m excited to continue the idea of innovation and create pieces that aren’t overly technical and approachable.”

Before Congdon, Mack Weldon’s founder and chief executive officer Brian Berger said the brand mostly worked with technical designers. But as the company has expanded the line beyond core basics and underwear, it wanted someone who could lead that endeavor.

“We really wanted to bring in someone who has a range of expertise in our category but also in the adjacent categories that we want to be in,” Berger told WWD.

While at Calvin Klein Underwear, Congdon helped oversee the launches of the Air Fx and Intense Power collections. Before that he served as design director of men’s knits at Uniqlo, where he helped introduce AIRism and Heattech. Prior to that he held stints at Perry Ellis, J. Crew, Nautica and Club Monaco.

“From a design point of view this new position is really liberating,” Congdon said. “The industry churns out stuff all the time not knowing whether the market wants it or not. But now we are able to speak with customers directly and see what they need and what they want.”

Mack Weldon, which Berger launched with Michael Isaacman in 2012, started in underwear but has since moved into socks, T-shirts and apparel. It recently released the Vesper Polo made from breathable micromesh with subtle stretch.

The company has raised $7 million in Series B funding, which was led by KarpReilly, with participation from RiverPark Ventures, Bridge Investments and Lyrical Partners, who are existing investors. The company raised $2 million in seed funding in 2014 and secured $4 million in Series A funding in 2015.

In 2015, it also brought on Howard Socol as a strategic adviser.