Mack Weldon is launching swimwear.The direct-to-consumer men’s basics line has introduced a board short, which retails for $98, and trunks, which retail for $88, that will come in five color ways."There's a lot of great looking and functional swimwear out there, but we always struggled to find the perfect blend,” said Brian Berger, Mack Weldon’s founder and chief executive officer. “Options felt too sporty or too high fashion so we went to work. The result is something that can hold its own riding the surf or strolling to beach bar.”Matthew Congdon, the vice president of design at Mack Weldon, said the plan for the collection was to merge classic swimwear styles with innovative fabrics. Both styles are made from antimicrobial, quick-drying stretch material and include a waterproof zip pocket to protect valuables.“Some of us loved active swimwear, but it never looked so great out of the water,” said Congdon. “Some of us loved traditional swimwear, but conceded that the fabrics were stuck in the past. Much like we approach other great menswear basics, our goal was to combine all the latest technology with classic style.”Mack Weldon has continued to grow since Brian Berger and Michael Isaacman cofounded it in 2012. They started in socks and underwear but have since introduced apparel and sportswear. They recently partnered with Equinox on its AIRKNITx series.In 2015, they also brought on Howard Socol as a strategic adviser, and Congdon, who was previously the vice president of men’s design at Calvin Klein Underwear, joined the team last year. This Equinox partnership marks a move into wholesale distribution.More from WWD:Mack Weldon Moves Into SportswearTom Ford Gets Into Men’s UnderwearMen’s Underwear Brands Rethink Sales Methods
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)