Nautica Apparel Inc. has signed a licensing deal with Marcraft Clothes Inc. for the licensed manufacture and distribution of Nautica men’s tailored clothing. The license had previously been held by the Levy Group.
The deal will begin with the spring 2018 collection and covers the U.S. and Canada. The collection, which will be carried in better department and specialty stores, will offer modern silhouettes and performance fabrics for comfort. Suits and suit separates will retail for $495 and $695, sport coats between $225 and $250 and slacks around $100.
“Marcraft has an excellent reputation in the tailored business and we look forward to developing the partnership,” said Brendan Sullivan, president of VF Sportswear, a division of VF Corp. Nautica is a division of VF Sportswear.
“Fresh product, strong advertising and innovative use of social media influencers support the brand’s heritage,” said Jeff and Gary Brody, cofounders and presidents of Marcraft. “We see a substantial growth opportunity to build on the already impressive base.”
Last week, the brand signed a new licensing deal for men’s dress shirts with Itochu Prominent USA.
The deals are the first to be consummated under new president Sullivan, who succeeded Karen Murray as head of the Nautica brand in February.