Nick Graham is bringing his distinct fashion sensibility to men’s socks.
The designer has teamed with McGregor Industries Inc., the Toronto-based hosiery company known in the U.S. and internationally as American Essentials Inc., to create the Nick Graham hosiery collection. The line will be in stores for fall.
“I’m excited about the opportunity to expand into hosiery, and as we simultaneously roll out our underwear collection, we can get dominant placement in the men’s furnishings departments and e-com in the U.S. and Canadian markets,” Graham said. “And given McGregor/American Essentials’ global reach, this will also open new markets for us. I couldn’t be happier to partner with such an amazing team that totally gets my brand and has such a dominant position in the market.”
Graham, founder of Joe Boxer, established his eponymous men’s wear brand in 2014 and launched underwear and loungewear for holiday. In August, Tharanco Group Inc. acquired the majority stake formerly held by Iconix Brand Group. The new owners said they will partner with NGL, Graham’s sales and marketing company, to distribute the brand’s collection of men’s dress shirts and furnishings, expand into other categories and bring the label to overseas markets this year. The line also includes tailored clothing, outerwear and cold-weather accessories.
Jordan Lipson, president and chief executive officer of American Essentials, said, “Nick’s sensibility of color, pattern and irony are perfect for the men’s hosiery market and we know that this will be ‘sock-sessful’ out of the gate. The market is gravitating toward ‘personality’ socks and Nick’s brand is right on for guys looking to make fresh, unique and fun fashion statements.”
The collection will retail for $7 for singles to $20 for boxed sets and will be sold at better department and specialty stores.