Perry Ellis International Inc. has entered into a licensing agreement with PICO Manufacturing Sales Corp. for the design, production and distribution of An Original Penguin by Munsingwear boys underwear and sleepwear in the U.S. and Canada. The product, which is expected to be carried at department stores and children’s specialty stores, will launch for fall or holiday.
George Feldenkreis, chairman and chief executive officer of PEI, said PICO is “a leading manufacturer of childrenswear in the continent, making it an ideal collaborative partner. Working with PICO Manufacturing will continue to leverage the strong Original Penguin brand equity and execute our strategic initiative to expand our global reach.”
Marty Litt, president of PICO Manufacturing, said: “We believe the boys’ underwear and sleepwear sector needs an infusion of newness, utilizing vibrant colors, quality fabrics and of course, Pete the Penguin. The Original Penguin brand is perfect for this market.”