Peter Hunsinger learned a lot about fashion during his three-plus decades working for Condé Nast. And now he’s putting that knowledge to work for himself.
Hunsinger, who left the magazine company in 2017 after 36 years at GQ, Vanity Fair, Architectural Digest, Gourmet, Golf Digest and more, is now going into the sock business.
He teamed with Tom Kallish of Tommie Copper to create Kane 11, a direct-to-consumer business that will provide a unique take on socks: The assortment will be sold in individual shoe sizes rather than in the range offered by other brands. Hunsinger said the company has applied for a provisional patent for the sizing model.
“There are two things I learned during my time at GQ working with Jim Nelson and Jim Moore,” Hunsinger said. “Guys really put an emphasis on fit and personal style. And there’s a revolution in men’s fit in the direct-to-consumer business with brands such as Proper Cloth, Untuckit and Bonobos.”
Add to that, guys’ propensity to buy more online and Hunsinger saw an opportunity.
“Nobody that we know of has made socks in individual sizes,” he said. Rather, they’re sized 9-12, small, medium, large or one size fits all, he said. So he and Kallish found a mill in North Carolina to develop a precision sizing system and they were on their way.
Kane 11 will offer socks in sizes 7 to 17. They will be created from merino wool, which naturally offers performance qualities, in updated men’s wear patterns such as houndstooth and herringbone. There are seamless toe closures, pocket heels and arch support built into each model. Crew length socks will retail for $21.50, athletic models for $18.50 and a low-cut running sock for $16.50.
Hunsinger said the Kane 11 name was created because they were searching for something “strong and punchy.” Kane was reminiscent of Citizen Kane and 11 was for the distinct number of sizes that will be offered.
The site will launch on Nov. 11.