By  on September 15, 2016

Peuterey has taken a tongue-in-cheek approach to its fall advertising campaign.

The high-end Italian outerwear brand knows that its name is hard to pronounce so it has created a video that shows models at a casting call struggling over the proper pronunciation — pet-ta-ray rather than poo-ta-ray. Peuterey is named for a mountain in the Mont Blanc range in the Italian Alps.

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