Oscar Wilde, the ultimate dandy style icon, once said: “A well-tied tie is the first serious step in life.” Salvatore Ferragamo took note, and is launching Ties MTO, a special service allowing clients to order customized ties that retail for about 30 percent more than its traditional ties.

To mark the launch, Ferragamo created four short movies starring fashion personalities such as Beppe Modenese, Guglielmo Miani and Sergio Colantuoni.

This story first appeared in the June 3, 2015 issue of WWD. Subscribe Today.

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