Southern Tide, a Greenville, S.C.-based sportswear brand best known for its Skipjack Polo shirt, is expanding into neckwear.
The brand, now a division of Oxford Industries, has signed a multiyear licensing deal with Harry Bachrach, a weaving and design company, to create neckwear and pocket squares. The first product will be available for the spring 2018 season.
“Harry Bachrach understands our aesthetic and color sense, offers quality product and knows what the market needs,” said Christopher Heyn, chief executive officer of Southern Tide. “The market is ready to have fun with neckwear again.”
The neckwear collection will complement the brand’s other products and will offer a variety of prints and patterns in colorful designs in both long ties and bow ties. The collection will be sold by Harry Bachrach’s line of independent sales representatives and targeted to specialty stores around the country.
“Harry Bachrach is honored to be working with such a great brand as Southern Tide,” said Michael Mone, ceo of Harry Bachrach. “We take a lot of pride in our work and when a brand like Southern Tide taps our company to be its manufacturing partner, we take our role very seriously. Harry Bachrach sources the finest fabrics globally and designs some of the most compelling neckwear in the marketplace. We cannot wait to bring the same international-quality to the Southern Tide customer.”
The collection will retail for $55 to $85 and will also be sold at Southern Tide’s signature stores.