Following on the heels of its deal with the National Football League, Tailored Brands and its subsidiaries — Men’s Wearhouse, Moores Clothing for Men and Jos. A. Bank — are now reaching out to hockey aficionados.
The men’s wear retailer has signed a multiyear partnership with the National Hockey League that will allow fans to customize their suits, sport coats, formal jackets and vests with linings from their favorite teams.
The deal kicks off at the start of the season on Oct. 2 when fans can place their orders at any of the company’s stores in the U.S. and Canada.
“The NHL is the premier hockey league in the world and it is an honor to partner with them to give fans another outlet to express their support for their favorite team, now through tailored clothing,” said Dinesh Lathi, president and chief executive officer of Tailored Brands. “This is the beginning of a long–term relationship between Tailored Brands and the NHL, and reflects our continued investment in creating personalized products and services for millions of our customers across the U.S. and Canada.”
James Haskins, the NHL’s group vice president of consumer products licensing, added, “Men’s Wearhouse, Moores and Jos. A. Bank are widely regarded for delivering innovation in custom clothing. We are thrilled to partner with Tailored Brands to offer a wide variety of high-quality products that will enable our most passionate fans to celebrate their favorite teams with NHL custom suits.”
The digitally printed linings for suits and sport coats will offer NHL team logos on the Joseph Abboud, Joe Joseph Abboud and Awearness Kenneth Cole custom clothing programs at Men’s Wearhouse and Moores and Reserve, 1905 and Traveler Collections at Jos. A. Bank. Men’s Wearhouse, Moores and Jos. A. Bank customers can order custom clothing in-store and select their fabric, fit and details, including the new NHL-themed linings.
Additionally In November, in support of Hockey Fights Cancer, a the joint charitable initiative between the NHL and National Hockey League Players’ Association, Tailored Brands will offer special Hockey Fights Cancer linings for the monthlong campaign.