Ted Baker is entering the innerwear category.
The apparel company, which is based in London, has signed a five-year licensing agreement with Delta Galil to develop, produce and distribute men’s innerwear.
“I am delighted to collaborate with Delta Galil as Ted’s exclusive underwear and loungewear partner,” said Ricky Green, global wholesale director at Ted Baker. “We’re excited to introduce the collection to all markets and work together closely to develop the products.”
The collection will span men’s underwear, loungewear and thermal base layers and pajama sets and will launch in spring 2019.
“Ted Baker is well-known for its high-quality fabrics and distinctive designs, and we are very excited to partner with the brand and expand it into new categories,” said Isaac Dabah, chief executive officer of Delta Galil. “This partnership represents a significant opportunity for Delta Galil to grow its global portfolio of premium brands, as Ted Baker’s elevated apparel resonates with men across the world.”
Ted Baker currently operates 21 other licensing agreements that include fragrance, homewares and tailoring.