By  on September 28, 2017

Cousins Shai and David Peyser are helping their family, which owns outerwear brand Weatherproof, establish a bigger presence in the contemporary category.

They have partnered to introduce The Very Warm, a men’s and women’s outerwear line that will launch for fall. Each season, the brand will partner with artists to incorporate one-of-a-kind artwork into its products.

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