Yael Sonia has built a strong following for her architectural fine jewelry that’s handmade in São Paulo. Now the designer is entering men’s and putting a darker spin on her core aesthetic.
This story first appeared in the August 12, 2015 issue of WWD. Subscribe Today.
“I had a lot of clients ask me about men’s jewelry and I even made some pieces for male clients in Brazil, so I thought it was time,” said Sonia, who recently closed her Madison Avenue store to open a 1,400-square-foot showroom and design workshop in SoHo.
The men’s collection includes cuff links, rings, pendant necklaces, bracelets and stud earrings made from metal, black diamonds, Tahitian pearls, smoky quartz and onyx. The gold range will retail from $425 to $14,500 while the silver collection will be priced from $325 to $1,150.
According to Sonia, this launch also signifies a bigger push into wholesale. The men’s collection will be sold at Odin in late September and Sonia is currently meeting with retailers for the women’s line.
The designer will also add eight to 10 additional stockkeeping units for men’s next season and introduce leather into the assortment.