Brioni executives say the company is a “work in progress,” as the men’s wear industry evolves.
The investment is the first in an Indian brand by the firms, and could show that Western brands at last believe the Indian luxury market is set to take off.
Ariel and Shimon Ovadia have built Ovadia & Sons into a commercially successful business.
Rochas put its men’s line on hold last year when it parted ways with Béatrice Ferrant after only two seasons.
Change is the new black at the four-day event, which also sees women’s resort shows padding up the schedule.
The German tennis player is currently ranked third in the world.
The British designer is unveiling his first men’s collection for the brand with a runway show on June 13 at the Florence Charterhouse.
A special installation, showcasing both the heritage of the brand and its attention to the future of fashion, will be unveiled on June 12 at Florence’s Stazione Leopolda.