Rochas put its men’s line on hold last year when it parted ways with Béatrice Ferrant after only two seasons.

About 100 male models have already been signed, while the ones in town for Milan’s Men’s Fashion Week will be around 30.

Change is the new black at the four-day event, which also sees women’s resort shows padding up the schedule.

The German tennis player is currently ranked third in the world.

The company just opened a 9,000-square-foot store on Newbury Street in Boston.

The British designer is unveiling his first men’s collection for the brand with a runway show on June 13 at the Florence Charterhouse.

Seventeen Nordic brands including Danish newcomer Forét and established names like Filippa K and Norse Projects will present in the Arena Strozzi area at Pitti Uomo.

A special installation, showcasing both the heritage of the brand and its attention to the future of fashion, will be unveiled on June 12 at Florence’s Stazione Leopolda.

Held during Milan Men’s Fashion Week, the exhibition will showcase 32 artworks in addition to an installation dedicated to the Italian company’s brands.

The February dates will remain tied to women’s and the spring shows will predate the European men’s calendar.

The store is near the Spanish Steps and is located in a historic 17th-century palace.

Many events in the streets of Florence will flank the packed schedule of the Fortezza da Basso location, including Gucci unveiling new halls in its Gucci Garden exhibition space.

The consummate flaunter managed to carry off the most outlandish looks.

Guillermo Andrade of 424 is integrating more tailored pieces into his spring collection, offering a glimpse at how streetwear brands will evolve beyond hype. 

The exhibit, running May 6 to Oct. 28 at Casa Zegna in Italy’s Trivero, near the company’s headquarters, is a surprising walk through history.