Dunhill CEO Andrew Maag talks the brand’s global “trans-creation” digital strategy as the “Beijing foggy blue” Chiltern drawstring backpack is launched in China to coincide with the male-focused romantic festival.
Designer Daisuke Obana was a former buyer who created his first deconstructed collection nearly 20 years ago.
He had formerly worked for Brooks Brothers and Banana Republic.
The designs will launch in a pop-up boutique in Atlanta’s Wish Gallery Feb.1-3 and on Versace’s web site.
The launch, two weeks before other retailers, will include six windows on Fifth Avenue.