The new store at Hudson Yards will replace Dunhill’s only U.S. retail unit at Madison Avenue and 53rd Street.
The plant will begin producing dress shirts at the facility this summer.
Dunhill CEO Andrew Maag talks the brand’s global “trans-creation” digital strategy as the “foggy blue” Chiltern drawstring backpack is launched in China to coincide with the male-focused romantic festival.
Designer Daisuke Obana was a former buyer who created his first deconstructed collection nearly 20 years ago.
He had formerly worked for Brooks Brothers and Banana Republic.
The designs will launch in a pop-up boutique in Atlanta’s Wish Gallery Feb.1-3 and on Versace’s web site.
The launch, two weeks before other retailers, will include six windows on Fifth Avenue.