Creative director Glenn Martens will be the guest designer at the Florence-based trade show, running Jan. 8 to 11.
The retailer is offering its own take on some classic Polo, Purple Label and RRL pieces, including the designer’s favorite gray chalk stripe suit.
The 31-piece launch line is produced by craftsmen in India and Nepal and uses heirloom techniques and materials.
The Canadian-born designer is also marking his 10th anniversary.
While fashion brands enjoy buzzy men’s wear momentum, pure men’s wear players are looking to tap into consumers’ requests for something other than the traditional suit, leading to the launch of capsules, additional sportswear items — and in some cases, a revolving door of designers and executives.
The Italian men’s wear giant is acquiring 85 percent of the business of the American designer, who will retain his role of chief creative officer.
Brioni executives say the company is a “work in progress,” as the men’s wear industry evolves.
The investment is the first in an Indian brand by the firms, and could show that Western brands at last believe the Indian luxury market is set to take off.