Agentry PR is pivoting.
The organizer of New York Men’s Day, a showcase for emerging designers, will once again open the men’s spring calendar, working in tandem with the Council of Fashion Designers of America.
The CFDA shifted the men’s dates to June 3 to 5 this season to coincide with the women’s resort calendar. This means the New York-based men’s shows will take place ahead of the men’s shows in London, Florence, Milan and Paris.
Agentry had considered sticking with the former July dates to give the designers more time to prepare their collections and align with the New York men’s trade shows, but opted to stick with CFDA instead.
But there are other changes: New York Men’s Day will now be held at Daylight Studios & Location 05, next to the newly opened Hudson Yards complex on the West Side of Manhattan. For the past few seasons, the shows had been held at Dune Studios in the financial district.
New York Men’s Day will feature presentations from nine designers, down from 12 in prior iterations. Five will be held over a two-hour period in the morning and four in the afternoon.
But the event will also feature an All Stars Showcase where previous Men’s Day alumni will present three spring 2020 looks.
Participating designers will be Abysm, Amirok, David Hart, Feign, Ka Wa Key, Tanaka, Todd Hesser and Vasilis Loizides. The shows will also mark the return of Timo Weiland.
The All Stars Showcase will feature Descendant of Thieves, Krammer & Stoudt, Lucio Castro, Private Policy and Wood House Army.
Erin Hawker, founder of Agentry, said the shows will be held over two photos studios on two floors at Daylight Studios. “We wanted to move our dates to June ahead of London, Milan, and Paris Men’s Fashion Week to provide an opportunity for buyers, stylists, and media to see the collections before they head over to Europe,” she said. “Conveniently located by the newly opened Hudson Yards, this space provides over 15,000 square feet of white space to breathe fresh air to NYMD.”
Sperry, the American footwear brand, will return as a sponsor and will present highlights from its spring collection. Other sponsors will include Hattori Hanzo Shears and Professional by Fama and Augment.
CFDA expects to have more details about its shows next week.