By  on January 7, 2020

ROME — “Rich with rich with rich sometimes is just too much. This is what I want to show to our clients: That one luxurious piece can be worn in a different way.”

Capping off an interview at Brioni’s headquarters here, Norbert Stumpfl with those few words summed up his mission for the legendary men’s wear brand owned by Kering: Subverting the perception of the label while keeping the integrity of its heritage and its luxurious feel. “We don’t do fashion, it’s more about style and showing men how they can wear these extremely luxurious clothes in a very easy way,” he said.

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