Bergdorf Goodman continues its drive to heighten its cool quotient, and its latest collaboration will be with Kith, a sought-after favorite in the streetwear market that is best-known for its sneakers.
During New York Fashion Week, the upscale retailer will hold a private dinner at its men’s store hosted by Josh Schulman, Bergdorf’s chief executive officer, and Ronnie Fieg, Kith’s ceo, “to celebrate the opening of Kith at Bergdorf Goodman.” The event on Sept. 13 precedes the Kith presentation at 9:30 p.m.
Neither company is providing details about the partnership at this point, but sources said it will mark the first Bergdorf Goodman-branded collection with Kith, which will be housed in a new shop at the men’s store designed by Snarkitecture in association with contemporary artist Daniel Arsham.
Kith has previously collaborated with brands including Puma, Asics and New Balance on sneakers, and has introduced its apparel collection at wholesale with Dover Street Market London in 2014.
In August, Kith opened a Nike pop-up shop at the Atrium store in SoHo. It also has two stores at Bleecker and Broadway as well as a store in Brooklyn on Flatbush Avenue. The brand is planning to open a women’s store in SoHo in December.
In its quest to gain a following with a younger fashion-forward shopper, Bergdorf teamed with hot emerging designer John Elliott on a limited-edition capsule this spring that was exclusive to its men’s store and United Arrows in Tokyo.