Bikkembergs "30" capsule collection

MILANThe Bikkembergs men’s wear label is celebrating its 30th anniversary with the launch of a capsule collection.

Called “30,” it includes 13 pieces combining luxury sportswear and urban streetwear. Defined by the Bikkembergs logo combined with two bands, one green and one red, the designs span from hoodies, T-shirts, polos, trousers and basketball pants to accessories, such as sneakers, bags, backpacks, slides, textile items and underwear.

The “30” collection will be launched with an online media campaign starring popular Italian rapper Emis Killa.

“We wanted to bring new ideas into the Bikkembergs world, without betraying our sporty DNA,” said Bikkembergs creative director Lee Wood. “Realizing this capsule collection, which mixes streetwear and music, has been highly stimulating. Emis Killa, with his strong and dynamic image, is the right testimonial for this project.”

The capsule, which inaugurates the company’s new distribution strategy based on different seasonal drops, will be available for pre-order online at Bikkembergs’ e-commerce Nov. 13–30 and will hit the stores at the end of April.

“This commercial strategy fits the needs of a market which is faster and faster and reflects the company’s strategy aimed at establishing a continuous dialogue with its customers,” said Bikkembergs chief operating officer Dario Predonzan.

The Bikkembergs brand is controlled by Chinese retail group Canudilo, which acquired a 51 percent stake in the fashion house for 40.68 million euros in 2015.

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