A Cold Wall Men's Fall 2017

CONCEPT DRIVEN: British streetwear label A-Cold-Wall is slated to open a “concept-based physical store” in London later this month.

Titled “Academia* Correction Workshop,” the brand noted the pop-up will take place on May 20 and May 21. The brand, which took to Instagram to announce the news, noted that the store will hold garments, objects and items “that follow the concept narrative.”

This will be the first concept store for the brand, which is stocked at Barneys New York, Harvey Nichols and Machine-A.

Born and raised in South West London, Samuel Ross, who launched the brand in 2015 and named his label A-Cold-Wall as a nod to Britain’s melting pot culture, calls his aesthetic “brutalist, raw and contrasted.” Its target customer is “not necessarily a man, it’s more an individual who’s in tune with layered ideas and has an appreciation for design. They are individuals who pick up on the subtle references and color choices.”

Ross told WWD previously that “the goal is to create a world people can slip into in the form of garments, but also live within through other facets and daily interactions.”