RACING RANGE: Hackett has teamed with Aston Martin on a capsule range, which launches on Monday. The luxury British car manufacturer has been working with the British men’s wear label since 2006 and the collection was inspired by Aston Martin’s latest release.
“Each piece in the Aston Martin by Hackett collection has been made using the most luxurious fabrics and finishes and designed to reflect the activity and speed of the modern gentleman’s lifestyle and the new Aston Martin DB11,” designer Jeremy Hackett told WWD.
The 14-piece Aston Martin by Hackett collection features outerwear, knitwear, shirts, trousers and accessories.
The price range is 115 pounds, or $153 at current exchange, for driving gloves to 1,650 pounds, or $2,201, for a nubuck leather jacket. The collection is available for purchase at the Hackett London Regent Street store and on the brand’s web site.
Later this month Hackett will be will be driving the new DB11 across Europe. He will start off at the Gaydon-Aston Martin factory then will head the to Hackett London Regent Street store. Hackett will then drive from London to the store in Paris.
Earlier this month the brand opened a store in St. Paul’s in East London. The label has stores in Covent Garden and Westfield, and on Jermyn and Sloane Streets. The new store is geared to appeal to businessmen working in the City, London’s financial area, and focuses on suiting and bespoke made-to-measure services. The St. Paul’s store also features personal tailoring on ties and cufflinks.
The design of the 2,200-square-foot store follows the brand’s traditional aesthetic, which take cues from Georgian-style architecture. There are three spaces in the East London store, including a tailoring room, which are connected by a paneled Georgian archway.