MILAN — Italian apparel label Brognano is launching a men’s wear line.
The collection will debut with the spring 2020 season and will be presented during a coed fashion show staged in September during Milan fashion week.
The range will be distributed globally by Riccardo Grassi Showroom and produced by Paoloni, the manufactory company that acquired a stake in the brand last year.
As reported, the Paoloni firm, which in 2009 supported the launch of the MSGM label, bought a 35 percent stake in Dicia 7 Srl, parent company of the Brognano fashion brand. The remaining stake was held by the label’s founders Nicola Brognano and Stefano Toselli.
After Toselli exited the company earlier this year, the designer held 48.75 percent of the company, while the Paoloni Family Holding Srl accounted for the remaining part.
“To design a men’s wear collection has always been on my mind,” said Brognano. “When Michele Paoloni suggested it, I couldn’t miss the opportunity. The line will revisit men’s fashion codes to target a contemporary and eclectic audience,” he added, mentioning the line will have its own stylistic identity but feature details recalling the brand’s women’s wear counterpart.
“For the Paoloni group, men’s wear has always been the core business,” said the manufacturing company’s president Michele Paoloni about the launch, which he defined as a natural extension as he saw “great potentials for the development of a men’s range” in the designer.
“For the first stage of the launch, we aim to reach a qualitative positioning in terms of distribution, focusing on a selection of sales points that could contribute to consolidate the image of the brand,” he concluded.
A graduate from Milan’s Istituto Marangoni with past experience on the teams at Giambattista Valli and Dolce & Gabbana Alta Moda, Brognano founded the namesake label in 2016, the same year he scooped the “Who is on Next?” award for best designer in the ready-to-wear category.
The brand debuted in Milan in September 2017.