By  on January 31, 2018

SHANGHAI — It was a case of the venue determining the launch city of men’s wear label Common Gender rather than Shanghai’s burgeoning reputation as an international fashion hub.

When looking at locations for the label’s first fashion show, Lea Chan, vice president and marketing director of parent company EPO Fashion Group, searched for venues in Shanghai, Beijing and Chengdu, but settled on the former after discovering West Bund Art Center. Once an old aircraft factory, the industrial space has held onto much of its raw, urban interior, which was in keeping with the brand’s Nineties Berlin-inspired pop-up shop and edgy, angular fashion show on Tuesday.

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